Tuesday, March 11, 2014

Approach is EVERYTHING



Over the last month I’ve been doing a lot of speaking on Zenergy and deescalating the fracking wars. The warm and enthusiastic response is heartening. Time and again, the question is, how?

So once you’ve come out of the oil-and-gas closet as either an employee or supporter, how can you engage if you don’t have all the answers?

Well take heart! It’s often frustrating that the debate about fracking is dominated by emotion, but because it is dominated by emotion, the objective of Zenergy isn’t to have all the answers, it is to engage in a positive, respectful, and compelling way. You don’t have to have all the answers, you just have to be another person who cares about your family, your community, and our beautiful state of Colorado - then you can be a part of deescalating the fracking wars simply by having a conversation.

Approach is Everything

If you overhear a conversation about fracking at the water cooler, the gym, or a BBQ, I don’t blame you for wanting to run the other way. Many such conversations now have the righteous indignation and strong opinions rampant in religious or political discussion. But running the other way leaves the stage to the extremes in this conversation about energy, and so the rest of us simply must engage.

In my community talks about how to contribute to conversations about fracking in a meaningful way, I get the most questions about tone. How do we talk about this in the face of so many strong opinions and contradictory information? Here are a few steps I recommend: